As a way to arrive at a great deal more women in 2017, OkCupid released Unmarried Into the Weekend

As a way to arrive at a great deal more women in 2017, OkCupid released Unmarried Into the Weekend

Between 2015 and you may 2018, I became the new blogger and you may older creator on OkCupid. Due to the fact OkCupid’s earliest-ever creator and you may 3rd member of this new paigns so you can CRM so you’re able to public. Here are a few authored details with particular get a hold of methods.

Imaginative direct to possess OkCupid social media: Would, manage and change all-content round the OkCupid’s high-subscribers Twitter (70K supporters), Twitter (51K supporters) and you may Instagram (12k) to lead dialogue into the relationship and you can push involvement for the signups. With a tight budget and you may brief class without tall increases systems (i.elizabeth. bots), I assisted expand all of our Instagram account regarding 0-13,000 supporters due to high content, sweepstakes and you may individual-to-individual involvement.

Controlling editor to possess OkCupid’s writings: Change and you will produce persuasive, press-deserving stories for OkCupid’s blog site (theblog.okcupid), garnering 127,eight hundred impressions and ninety five,768 reads having my personal posts alone at the time of springtime 2017; aboard and edit really works of freelance article writers.

Cross-program writer: Collaborate across the platforms along with advancement, build and you may product to enter duplicate having films texts, blogs, flag advertisements, letters, and you can UX content to maintain one natural sound round the all networks.

Role in the DTF promotion: Have you ever seen OkCupid’s unbelievable DTF advertising? Wieden+Kennedy written and you will execute the new venture; and as senior publisher on OkCupid, I played a role from inside the 3rd party experiences performance and you may public method.

Grasp away from ceremonies: Lead brand new roast of the President off Tinder. It is not most an enthusiastic accolade, more of a beneficial comedic career focus on

In response to just one of one’s Charlottesville February leadership wearing notice on line, i blocked your of OkCupid.It was new single biggest force moment when you look at the OkCupid’s background. The it grabbed is actually that powerful tweet.

Our point were to one another encourage women in the singlehood when you find yourself plus generating excitement regarding the brand and how it enables you to feel specific on which you want – all the with a somewhat low quality.

Doing work all over a huge creative category you to definitely included social networking influencers, data science, structure, and you can videos design domestic, my amazing pitch #SingleOnSunday try the original of it’s type getting OkCupid – both as the a combination-channel strategy and you can a lady-centered message. It absolutely was as well as the very first promotion to find you inside the existence courses, and this assisted the new impression regarding OkCupid due to the fact a dating app into the an online dating & life software.

Campaign elements: Youtube videos // Karley Sciortino post (sponsored) // Discharge blog post // Liberal Female post // Female Rejecting Traditional Requirements article // targeted emails // Instagram sweepstakes // societal discussing // improved public adverts

Use the DTF promotion, and infusing new DTF sound on all of our Myspace, Twitter and Instagram social networking levels. I caused a brandname manager and developer to produce good diary of content one filled criteria for the projected audience.

Manage third parties into taking DTF your within their partnerships. We created DTF-inspired content to own dance functions, pilates coaching, brewery incidents and a lot more one linked brand new DTF promotion on the organization.

I discovered you to 50% out-of OkCupid pages love to big date people with the exact same political views-therefore we decided to see how each party promote themselves in their dating profiles.

Functioning mix-system that have advancement, study science, and ways, we first found what most likely associated with the liberals and you will conservatives. Following that, we mix-referenced these terms facing popular OkCupid Fits questions, including “Are you looking for like otherwise gender?” “Is actually orgasms the initial part of sex?” and you may “Can you instead feel tied otherwise carry out the attaching?” My personal part inside it concepting & copywriting.

Some conclusions: If you are a conventional, getting the terms steak otherwise grilling on your own character indicate an libido (unlike love). For liberals, liquor suggests you have in mind intercourse, if you are avocado what to like.

To the right, firefighters state they aren’t open along with their feelings, when you find yourself police say they are. To your left, one mention of the profession at all mode these are typically likely to be open through its thoughts.


To have liberals who like serious pain in bed, discussing Quentin Tarantino and you may Pulp Fictional are obvious indicators. Getting conservatives in search of pain, we see Taking walks Lifeless, Tombstone and you may Disney.

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